Course Description

This course explores how generative AI is reshaping creative industries. Students will learn to use state-of-the-art tools like Midjourney, Runway ML, D-ID, and Adobe Firefly to create images, videos, animations, and written content. The course covers AI storytelling, synthetic media ethics, content automation, and the integration of AI in video editing, podcasting, and visual design. Hands-on projects help learners apply generative models to real content production workflows. Explore how AI is reshaping storytelling, content creation, and audience engagement in modern media industries.

• Who Should Enroll?

  - Media & communication students - Social media professionals - Video editors and content creators

• Why It Matters Now

  Media is one of the fastest adopters of AI. This course prepares learners to stay ahead in the evolving digital landscape.
• Exit Profile

  Graduates will be skilled in using generative AI tools for content creation and will understand the ethical and practical implications of synthetic media. They will be able to support creative teams in producing scalable, AI-enhanced content.